The Only 3 Ways to Increase Your Business

Would you like to increase your business?  In Jay Abraham’s
book, Getting Everything You Can Out of All You’ve Got, he says
there are only three ways (or a combination thereof) to
increase your business and make more money.  They are:
 
1. Increase the number of your clients
 
2. Increase the average size of sale per client
 
3. Increase the number of times clients return and buy again
 
Before we take a closer look at each of these methods, it is
important to be sure that the prices you are charging are in
line with the value that you deliver.  Meaning, if you are
undercharging please consider increasing the investment for
your products and services.
 
Now, let’s take a look at each of the ways to increase business
and get you brainstorming about how you can apply them to your
business.
 
INCREASE THE NUMBER OF YOUR CLIENTS
Look at your client data to see where and how the majority of
clients find you.  If you haven’t been tracking this start now
and in the meantime just go by memory.
 
Add up the number of clients from each source, see which
marketing strategies are working the best and start spending
more time doing them.  It’s all about doing more of what works.
This may sound simple, and it is.  It’s just a matter of doing it!
 
If none of your marketing strategies are working very well,
take time to reevaluate and then begin with something new.
 
INCREASE THE AVERAGE SIZE OF THE st1:City>SALE PER CLIENT
Take a look at all of the products and services you offer and
do two things.  First, think about new valuable products or
services you could add to the existing ones to create more
interesting packages for your clients. 
 
Next, consider all of the ways you could bundle existing
products and services in various combinations to create new
packages.  Look for logical themes or groups that will appeal
to your clients.  You could even sell all of your products as
one giant package at a discounted price.
 
INCREASE THE NUMBER OF TIMES CLIENTS RETURN AND BUY AGAIN
A well known fact is that it costs around seven times the
amount of money to acquire a new client as it does to sell
something to an existing client.  Take a look at your existing
clients, as well as your previous clients, and think about what
kinds of products and services they would like.
 
Consider creating ‘follow-up’ or ‘next step’ products and services.
A great way to find out what they really want is to actually ask
them what they need.  You can ask via: the phone, e-mail, or a
web based survey.
 
Are you starting to see how you can use these three ways, or a
mixture of them all, to increase your business?  Take the time
to analyze your business, create a plan, and get into action on
increasing your business. 
 
© Stephanie Ward 2006
 
Life & Business Coach Stephanie Ward helps business owners
set their profits on fire! 
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